Retail media network
A retail media network is an advertising business a retailer or operator runs on its own first-party data and audiences, letting brands pay to reach identified shoppers across the operator's owned channels.
A retail media network is an advertising business a retailer or operator runs on its own first-party data and audiences, letting brands pay to reach identified shoppers across the operator's owned channels.
Retail media has turned first-party loyalty data into a major profit centre; loyalty and media data are becoming a $1B+ P&L line in cases like Tesco Media & Insight and Target's Roundel. For destinations, the unified cross-tenant audience is the raw material a media network would monetise. Coniq frames destination-level retail media as direction, built on the data foundation it operates today rather than a live product.
See retail media network working on your data.
Not a vision slide, the product, on data shaped like your destination's.