Loyalty program

A loyalty program is a structured scheme that identifies shoppers and rewards repeat behaviour, through points, tiers, offers or perks, in exchange for the data and engagement that identification creates.

For a destination, the program is the mechanism that makes anonymous footfall into known, addressable members. Coniq runs loyalty in production for leading malls and outlets, members, offers, redemptions and card-linking or payments integrations, at scale. Loyalty now accounts for around 51.5% of marketing budgets, up from 22.8% in 2022, reflecting how central it has become.