Footfall conversion
Footfall conversion is the rate at which people who enter a destination turn into measurable, attributable spend, the bridge between counting visits and proving commercial outcomes.
Footfall conversion is the rate at which people who enter a destination turn into measurable, attributable spend, the bridge between counting visits and proving commercial outcomes.
Footfall alone is a vanity number; operators are increasingly asked to show what those visits did. Linking identified members and transactions to visits is what turns a footfall dashboard into a sales story tenants will pay attention to. Closing that loop in the moment, rather than after the fact, is part of the real-time direction Coniq is building toward.
See footfall conversion working on your data.
Not a vision slide, the product, on data shaped like your destination's.