Skip to content
Why Coniq

Why the world's leading retail destinations choose Coniq

Coniq is the intelligence, CRM, loyalty and engagement platform built exclusively for retail destinations. Fifteen years of specialist work with the world's best malls, outlets and mixed-use schemes went into it.

Specialists, not generalists

Built for retail destinations. Not adapted for them.

A horizontal CRM or loyalty tool sees a single merchant. Coniq's products, workflows, data model and AI are built around the multi-tenant destination.

Who it's built for
A single brand or store, with the destination bolted on.
The whole destination: landlord, centre team and every tenant under one roof.
Data model
One merchant, one customer list.
Multi-tenant by design. Shoppers, transactions and offers unified across every store.
Workflows
Campaigns for one store's customers.
Centre-wide loyalty, offers and events, with tenant-level reporting built in.
Reporting
Store sales in isolation.
Cross-tenant footfall, spend and demographics the landlord can act on and show tenants.
AI
Added on top of a horizontal CRM.
Trained on destination data and shopper behaviour, for destination decisions.
Trusted by the best

The destinations others benchmark against run on Coniq.

From flagship malls to leading outlet villages, operators stay with us for years, through multiple renewals and expansions.

  • Simon
  • Mall of America
  • Cadillac Fairview
  • Bicester Village
  • VIA Outlets
  • Bal Harbour Shops
  • Macerich
  • London Designer Outlet
  • APSYS
  • The Mall Luxury Outlets
  • Compagnie de Phalsbourg
  • Summarecon Villaggio Outlets
  • OWA Parks & Resorts
  • WAFI City
  • Tanger
What sets us apart

Five things, not one.

It would be easy to say the data is the moat. The truth is it takes all five, and each one is hard to copy on its own.

Relationships

We keep our destinations for years, not campaigns. Long-term partnerships with leading operators mean the platform is shaped by how they actually work.

Trust

Loyalty runs on personal data. Access control, audit and privacy are how we build, and operators trust us with their shoppers because of it.

Expertise

Fifteen years focused on one thing: retail destinations. We know the operator's day, the tenant conversation and the reporting a landlord needs.

Deployments

Live across 188 destinations in 28 countries, from flagship malls to outlet villages. Proven at the scale serious operators run at.

Data and AI, together

107M shoppers and 7,500 brands of behaviour feed the AI. The data makes the intelligence specific, and the two only work as a pair.

0M

shoppers

0

brands

0

destinations

0

countries

Industry leadership

15 years helping lead destination loyalty and engagement.

Coniq has grown up alongside the sector: from the first destination loyalty programs to CRM, unified data and now AI.

  1. 1

    The early years

    Built loyalty for some of the first outlet villages and malls to treat the destination, not the store, as the customer.

  2. 2

    Scaling up

    Expanded across Europe, the Middle East, Asia and North America as operators standardised on the platform.

  3. 3

    One platform

    Unified loyalty, CRM, offers and customer data into a single system built around multi-tenant destinations.

  4. 4

    The AI era

    Adding shopper-facing and operator-facing AI on top of 15 years of destination data, the next evolution rather than a reset.

Customer proof

In the operators' words.

Partnering with Coniq to develop the MOA Insiders® loyalty program has been a game-changer for Mall of America®.
Matt McCormackDigital Product & Loyalty Manager, Mall of America
We evaluated most of the MarTech platforms available and selected Coniq for their dedication to our industry.
Craig FlannaganVP Marketing, Cadillac Fairview
A shopper checking her phone in a bright premium shopping arcade
The point of it all

It comes back to the shopper

Every advantage on this page exists to make one shopper's visit better, and to prove the result to the operators who count on us.

Enterprise trust

Built for serious operators.

Destination data is sensitive and the operators running it answer to boards, tenants and regulators. Coniq is built for that scrutiny: security, privacy, governance and the scale large groups run at, with the documentation procurement teams ask for.

SOC 2 Type II

Independently audited for security, availability and confidentiality.

GDPR & UK GDPR

Operated under both, with data-processing agreements available for review.

MFA, SSO & RBAC

Role-based access with an audit trail of who changed what, and when.

Encrypted in transit and at rest

TLS in transit, encryption at rest, keys kept out of application code.

Procurement-ready

Security, privacy and vendor documentation for CFO, IT and legal review.

Built on infrastructure operators already trust

  • Leading model providers
  • Enterprise cloud
  • Security & compliance partners

Named partners and certifications are shown to customers under review.

See what Coniq could do for your destination

A working demo on data shaped like yours, not a generic pitch.