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Glossary

Cross-tenant data

Cross-tenant data is the unified view of a shopper's activity across all the retailers in a destination, the members, visits, baskets and offers stitched into one profile rather than trapped inside each individual store.

Cross-tenant data is the unified view of a shopper's activity across all the retailers in a destination, the members, visits, baskets and offers stitched into one profile rather than trapped inside each individual store.

It is the asset a single-store loyalty tool structurally cannot produce, because no one tenant can see the others. For an operator it answers questions tenants care about: who shops across the centre, what a category drives, where a campaign actually lifted sales. Coniq is built around this destination-level view rather than a single brand's data.

See cross-tenant data working on your data.

Not a vision slide, the product, on data shaped like your destination's.