Retail destination

A retail destination is a place people travel to in order to shop, eat and spend time, a shopping mall, designer outlet or mixed-use scheme, operated by a landlord that hosts many independent retail tenants.

The operator owns the relationship with the visitor and the tenants, but rarely owns the point of sale inside each store. That split is why destination loyalty is a different problem from single-brand loyalty: value comes from unifying the whole site, not one shop. Around 80% of retail spend still happens in physical stores, so the destination remains where most of the data lives.