Real-time decisioning
Real-time decisioning is choosing the next best action for a shopper in the moment, as they visit, browse or transact, instead of in a batch campaign planned days or weeks ahead.
Real-time decisioning is choosing the next best action for a shopper in the moment, as they visit, browse or transact, instead of in a batch campaign planned days or weeks ahead.
It is the mechanic behind much of the proven lift in modern loyalty: 15–30% incremental visit and spend uplift in programs such as Starbucks Deep Brew and Tesco Clubcard. Coniq treats in-the-moment decisioning as direction, the future it is building toward, anchored in the data and offer systems it runs today. The honest position is that today's products move toward this, rather than claiming it is fully live.
See real-time decisioning working on your data.
Not a vision slide, the product, on data shaped like your destination's.