Member identity
Member identity is the resolved, persistent profile that ties a single shopper's signals, sign-up, app, card-linked payments, visits and redemptions, to one known person across the whole destination.
Member identity is the resolved, persistent profile that ties a single shopper's signals, sign-up, app, card-linked payments, visits and redemptions, to one known person across the whole destination.
Without resolved identity, the same shopper looks like several anonymous fragments and the cross-tenant view falls apart. Card-linking and payments integrations are common ways destinations connect transactions back to a member. As AI agents begin to act on people's behalf, a clean, machine-readable member identity becomes the foundation for serving them, one reason Eagle Eye noted in 2026 that most loyalty programs are not yet ready for AI agents.
See member identity working on your data.
Not a vision slide, the product, on data shaped like your destination's.