Customer data platform (CDP) vs destination data

A customer data platform (CDP) is generic infrastructure for unifying customer records from any business, whereas destination data is that capability shaped specifically around a multi-tenant retail destination, landlord, tenants, members and visits.

A horizontal CDP gives you pipes; it does not know what a tenant, an anchor, a footfall event or a turnover-rent report is. Destination data builds the operator and tenant relationship in as a first-class concept, so the unified view maps to how a centre actually runs. Coniq's approach is destination-shaped rather than a general-purpose CDP retrofitted to retail real estate.