Ideas for the people who run destinations.
Loyalty, customer data, footfall, and marketing for malls and outlets, practical thinking from the team behind Coniq.

10 Tips to Create a World-Class Mall Loyalty Program
10 ways to create a shopping mall loyalty program! Learn how to implement a loyalty program with a high ROI, engage retailers and much more!
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Predicting Customer Churn: How AI Can Help Save At-Risk Customers
Learn how AI-powered predictive tools and machine learning help shopping malls anticipate customer churn and enhance loyalty strategies for sustained engagement and revenue growth.
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From Clicks to Bricks: Bridging the Online-Offline Gap for Shopping Malls
Bridge the gap between online and offline shopping with phygital strategies, AI-driven personalization, and unified loyalty programs to enhance physical retail experiences.
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Building An Effective Shopping Mall Loyalty Program
shopping mall loyalty program
ReadSummarecon Villaggio Outlets Launches the Villaggio Privilege Club with Coniq
Summarecon Villaggio Outlets launches the Villaggio Privilege Club with Coniq, a VIP membership program offering exclusive rewards!
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The Future of Shopping Centre Loyalty: From 2025 Insights to 2026 Action
Shopping centre loyalty is shifting from engagement to measurable impact. See how AI, customer data and loyalty platforms drive visits, spend and asset performance.
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5 Types of Loyalty Programs and How to Use Them
The five primary types of loyalty programs, including their advantages, drawbacks, and how to optimize them.
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What malls can learn from Amazon about unified customer journeys
In this article, we dive into Amazon's strategies that your retail destination can use to build a unified customer journey.
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A 7-Step Playbook to Turn Holiday Shoppers into Year-Round Members
Learn effective strategies to transform seasonal holiday shoppers into loyal, year-round members with our 7-step playbook for engaging and retaining customers.
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Big Data (and Dreams), Small Budget: How to Acquire Customers
How can a smaller shopping center increase customer acquisition and communicate with its shoppers without a large mega mall budget?
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Coniq raises £6.4 million to accelerate business growth
Coniq announced it has secured £6.4 million of growth equity to meet the growing demand for its award-winning CRM and loyalty platform
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Designing the right retail loyalty program for your shopping center
Which retail loyalty program is the best fit for your shopping center? Learn about each type of loyalty program + examples
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Tiered loyalty programs boost more yearly spend than ‘one-off’ offers
Offering tiered loyalty programs drove 2.6 times more in average yearly spend than those driven by one-time offers.
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How to design a loyalty program for your luxury shopper
How to create a successful luxury loyalty program to engage High Net Worth Individuals (HNWIs) for your shopping centre or mall
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The Stats are Clear - You Need a Points Based Loyalty Program
We bring you data collected that proves the effectiveness of points based, Earn and Burn loyalty programs for shopping centres and retailers
ReadHow to Create Winning Customer Journeys
Learn how you can create winning customer journeys using Coniq's Journey Builder tool and start delighting your retail shoppers!
ReadBest Practices for Increasing Brand Engagement
Discover effective brand engagement strategies and best practices to boost tenant buy-in in shopping malls
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Measuring Marketing in a Shopping Center
Justin Cagwin, Comercial Director of Coniq discusses measuring marketing in a shopping center, and how to capitalize on the right techniques
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Mall of America® and Coniq partner to launch first-of-its kind membership program
Mall of America & Coniq launch a new membership loyalty program, MOA Insiders. The program rewards guests and drives value to brand partners.
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Urban Edge Partners with Coniq to Launch New Digital Loyalty Program at Its Flagship Property, Bergen Town Center
Urban Edge Digital Loyalty Launch
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Value Retail renews long-term partnership with Coniq
Coniq announced that Value Retail, the owner of The Bicester Village Shopping Collection, has renewed its partnership with the company.
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Transform Your Shopping Center into a Retail Destination
This user guide offers marketers an industry-first blueprint to turn a shopping center into a revenue-generating retail destination.
ReadPremier Outlet Budapest Drives Major Growth with Premium Club Days Event.
Premier Outlet Budapest's Premium Club Days event in June 2024 drives significant growth in customer spending.
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How to turn store employees into your biggest loyalty program ambassadors
Discover our 4 steps to convert your store employees into the best ambassadors for your customer loyalty program.
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