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Ideas for the people who run destinations.

Loyalty, customer data, footfall, and marketing for malls and outlets, practical thinking from the team behind Coniq.

10 Tips to Create a World-Class Mall Loyalty Program
October 4, 2021·9 min read

10 Tips to Create a World-Class Mall Loyalty Program

10 ways to create a shopping mall loyalty program! Learn how to implement a loyalty program with a high ROI, engage retailers and much more!

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Predicting Customer Churn: How AI Can Help Save At-Risk Customers
October 8, 2025·6 min read

Predicting Customer Churn: How AI Can Help Save At-Risk Customers

Learn how AI-powered predictive tools and machine learning help shopping malls anticipate customer churn and enhance loyalty strategies for sustained engagement and revenue growth.

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From Clicks to Bricks: Bridging the Online-Offline Gap for Shopping Malls
August 20, 2025·4 min read

From Clicks to Bricks: Bridging the Online-Offline Gap for Shopping Malls

Bridge the gap between online and offline shopping with phygital strategies, AI-driven personalization, and unified loyalty programs to enhance physical retail experiences.

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Building An Effective Shopping Mall Loyalty Program
November 27, 2023·7 min read

Building An Effective Shopping Mall Loyalty Program

shopping mall loyalty program

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Summarecon Villaggio Outlets Launches the Villaggio Privilege Club with Coniq
March 3, 2025·3 min read

Summarecon Villaggio Outlets Launches the Villaggio Privilege Club with Coniq

Summarecon Villaggio Outlets launches the Villaggio Privilege Club with Coniq, a VIP membership program offering exclusive rewards!

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The Future of Shopping Centre Loyalty: From 2025 Insights to 2026 Action
March 12, 2026·6 min read

The Future of Shopping Centre Loyalty: From 2025 Insights to 2026 Action

Shopping centre loyalty is shifting from engagement to measurable impact. See how AI, customer data and loyalty platforms drive visits, spend and asset performance.

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5 Types of Loyalty Programs and How to Use Them
October 31, 2023·9 min read

5 Types of Loyalty Programs and How to Use Them

The five primary types of loyalty programs, including their advantages, drawbacks, and how to optimize them.

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What malls can learn from Amazon about unified customer journeys
August 27, 2021·4 min read

What malls can learn from Amazon about unified customer journeys

In this article, we dive into Amazon's strategies that your retail destination can use to build a unified customer journey.

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A 7-Step Playbook to Turn Holiday Shoppers into Year-Round Members
October 31, 2025·5 min read

A 7-Step Playbook to Turn Holiday Shoppers into Year-Round Members

Learn effective strategies to transform seasonal holiday shoppers into loyal, year-round members with our 7-step playbook for engaging and retaining customers.

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Big Data (and Dreams), Small Budget: How to Acquire Customers
October 5, 2021·4 min read

Big Data (and Dreams), Small Budget: How to Acquire Customers

How can a smaller shopping center increase customer acquisition and communicate with its shoppers without a large mega mall budget?

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Coniq raises £6.4 million to accelerate business growth
January 20, 2020·3 min read

Coniq raises £6.4 million to accelerate business growth

Coniq announced it has secured £6.4 million of growth equity to meet the growing demand for its award-winning CRM and loyalty platform

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Designing the right retail loyalty program for your shopping center
June 18, 2022·11 min read

Designing the right retail loyalty program for your shopping center

Which retail loyalty program is the best fit for your shopping center? Learn about each type of loyalty program + examples

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Tiered loyalty programs boost more yearly spend than ‘one-off’ offers
September 25, 2019·2 min read

Tiered loyalty programs boost more yearly spend than ‘one-off’ offers

Offering tiered loyalty programs drove 2.6 times more in average yearly spend than those driven by one-time offers.

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How to design a loyalty program for your luxury shopper
July 20, 2020·6 min read

How to design a loyalty program for your luxury shopper

How to create a successful luxury loyalty program to engage High Net Worth Individuals (HNWIs) for your shopping centre or mall

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The Stats are Clear - You Need a Points Based Loyalty Program
July 2, 2020·5 min read

The Stats are Clear - You Need a Points Based Loyalty Program

We bring you data collected that proves the effectiveness of points based, Earn and Burn loyalty programs for shopping centres and retailers

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How to Create Winning Customer Journeys
July 24, 2024·3 min read

How to Create Winning Customer Journeys

Learn how you can create winning customer journeys using Coniq's Journey Builder tool and start delighting your retail shoppers!

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Best Practices for Increasing Brand Engagement
March 24, 2025·5 min read

Best Practices for Increasing Brand Engagement

Discover effective brand engagement strategies and best practices to boost tenant buy-in in shopping malls

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Measuring Marketing in a Shopping Center
July 15, 2015·6 min read

Measuring Marketing in a Shopping Center

Justin Cagwin, Comercial Director of Coniq discusses measuring marketing in a shopping center, and how to capitalize on the right techniques

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Mall of America® and Coniq partner to launch first-of-its kind membership program
February 8, 2023·3 min read

Mall of America® and Coniq partner to launch first-of-its kind membership program

Mall of America & Coniq launch a new membership loyalty program, MOA Insiders. The program rewards guests and drives value to brand partners.

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Urban Edge Partners with Coniq to Launch New Digital Loyalty Program at Its Flagship Property, Bergen Town Center
February 29, 2024·2 min read

Urban Edge Partners with Coniq to Launch New Digital Loyalty Program at Its Flagship Property, Bergen Town Center

Urban Edge Digital Loyalty Launch

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Value Retail renews long-term partnership with Coniq
May 19, 2021·3 min read

Value Retail renews long-term partnership with Coniq

Coniq announced that Value Retail, the owner of The Bicester Village Shopping Collection, has renewed its partnership with the company.

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Transform Your Shopping Center into a Retail Destination
October 9, 2020·1 min read

Transform Your Shopping Center into a Retail Destination

This user guide offers marketers an industry-first blueprint to turn a shopping center into a revenue-generating retail destination.

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Premier Outlet Budapest Drives Major Growth with Premium Club Days Event.
August 28, 2024·2 min read

Premier Outlet Budapest Drives Major Growth with Premium Club Days Event.

Premier Outlet Budapest's Premium Club Days event in June 2024 drives significant growth in customer spending.

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How to turn store employees into your biggest loyalty program ambassadors
April 21, 2022·4 min read

How to turn store employees into your biggest loyalty program ambassadors

Discover our 4 steps to convert your store employees into the best ambassadors for your customer loyalty program.

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