High intent. Big baskets. Mostly anonymous.
Outlet shoppers travel to spend, tourists, day-trippers, repeat locals. Coniq turns that high-intent traffic into identified members with cross-brand baskets, so you can lift conversion, reward the visits that matter, and prove the value to your brands.
Your best shoppers visit once a year, and you never learn who they are.
Tourist coaches arrive, baskets fill across a dozen brands, and the visit ends with no identity, no recontact, no reason to return. Repeat locals blur into the same anonymous stream. The intent is the highest in retail, and the data walks out the gate.
What changes when every visit is known
Built on the loyalty and cross-brand data Coniq powers for leading outlet destinations today.
Capture the visitor, local and tourist alike
Identify shoppers at the moment of the visit and keep the relationship after they leave, so a once-a-year trip becomes a known, recontactable member.
Cross-brand baskets, one view
See spend across every brand in the village, not one boutique's till, the destination basket that reveals who your highest-value shoppers really are.
Tier and reward the visits that matter
Run tier-driven loyalty and targeted offers that lift conversion and dwell, and bring the high-spend visitor back sooner.
Why tier-driven loyalty pays back
Industry evidence for the value of paid and tier loyalty, cited as direction, not a Coniq claim.
more spend from paid loyalty members vs. free programs (McKinsey)
incremental visit/spend lift from real-time decisioning (Starbucks, Tesco)
of marketing budgets now go to loyalty, up from 22.8% in 2022 (Antavo)
Industry evidence, cited as direction, not a Coniq result claim.
Connect every brand, unify every basket, prove every offer
Connect
Bring in the village's data, POS, app, members and offers across every brand.
Unify
See each shopper's cross-brand basket and tier in one view.
Act & prove
Run tier offers, then show each brand the footfall and sales you drove.
From the annual report to the next best offer
What Coniq runs today, and the direction the platform is built toward.
Coniq is a strategic partner of VIA Outlets, offering both a cutting-edge technology platform and extensive loyalty expertise to shape and manage the highly successful Fashion Club.
Otto Ambagtsheer · CEO, VIA Outlets
Turn high-intent visits into known shoppers
A working demo on data shaped like your village and your brands.