How Italy’s shopping centres and outlets are transforming 

The webinar was hosted by Alessandra Gamba, Loyalty Consultant at Coniq, with Roberto Zoia, Director of Assets at IGD, and President of the National Council of Shopping Centres, and Volker Stinnes, CEO of Land of Fashion, and guests left with more information about:

• What executives of malls and outlets are learning from each other to prepare their companies and the industry for the future successfully
• How shopping centres are embracing digital and what specific technologies are they deploy to improve customer experiences, satisfaction and loyalty 
• How customer loyalty programs have become a competitive advantage and a source of new revenue used by executives to pay for digital transformation 
• Why shopping centres are developing Direct to Consumer (DTC) capabilities and what it means for marketing organisations

This webinar recording is in Italian only.