PRESS RELEASE
Holt to launch innovative loyalty program to encourage residents and visitors to shop local
London – 16 March 2021: Today, Coniq announced that the historic market town of Holt, located in Norfolk, has been selected to launch a new loyalty program that will help stimulate the town center and its High Street.
Holt will leverage IQ Connect, an innovative real-time Geo-Loyalty solution designed by Coniq, to significantly increase local businesses’ footfall and sales.
“The shortest path to recovery for our country’s town centers is innovation,” said Holt’s Nigel Hadlow. “We have partnered with Coniq, a British technology company because they will give us the digital customer engagement capabilities to truly understand and personalize communications so residents and visitors will be excited and encouraged to support local businesses.”
Supported by North Norfolk District Council with funding from the Norfolk Strategic Fund, the new “Access Holt” loyalty program will leverage advanced micro segmenting and geofencing technologies developed by Coniq to encourage customers to spend time and money in Holt’s unique independent shops, galleries, cafes, restaurants, bars and hotels.
To launch this summer, Holt will use Coniq’s digital IQ Platform to identify and engage with customers throughout the entire shopping journey by sending highly personalized, multichannel communications before, during, and after visiting local retailers participating in the loyalty program.
By creating geofences to anonymously identify customers’ location, which automatically triggers push notifications, residents and tourists of Holt will receive personalized incentives to encourage them to visit local attractions. When they buy in-store, customers continue to receive highly relevant communications and offers – all the while earning towards future rewards.
Nigel Hadlow added, “We chose Coniq because they have developed an end-to-end digital platform that will empower us with all the tools and data to drive successful engagement and loyalty for the town. This is really important. It is no longer sufficient for town centers to rely on counting footfall because the number of people entering a shop has become irrelevant unless this data is captured and interpreted to engage individuals based on their personal buying preferences. Coniq gives us a true coalition program so customers can receive and redeem offers in specific stores while running special marketing campaigns such as treasure hunts that will encourage people to visit our town throughout the day and the week.”
“Changes in consumer behavior have forced local authorities to respond with innovative strategies to attract people to town centers,” said Ben Chesser, CEO of Coniq. “We are excited to be playing a central role in supporting Holt and revitalizing British towns by supplying the modern digital tools they need to ensure the future success of physical retail and our High Streets up and down our great country.”
Holt is the third urban area to select Coniq’s innovative Geo-Loyalty solution in the last couple of months, joining Madison Avenue in New York and Junta de Freguesia de Parque das Nações in Lisbon to support local communities, businesses, residents, and visitors recover from the economic disruption caused by COVID-19.
Since its launch in November 2020, IQ Connect has quickly become the most popular geolocation loyalty solution globally, providing all retail destinations the capabilities to better understand and engage shoppers in real-time throughout the customer journey to improve sales.
Fast and easy to deploy, IQ Connect comes with a suite of self-service tools that marketers can access through Coniq’s total customer engagement and loyalty platform, called IQ. These capabilities include real-time location tracking, advanced segmentation, dynamic offer and reward management, email, and a modern geo-loyalty mobile app for sending highly personalized push notifications.
About Coniq
Coniq is the Total Customer Engagement Company for growth-minded shopping malls, outlets, and retail brands. Our platform, IQ, provides a faster, more economical, and simpler way to generate revenue by understanding, anticipating, and engaging customers through unique and personalized experiences in real-time across multiple channels. The Coniq platform powers over £1 billion in sales annually for its customers, with over 20 million consumers shopping from 1,800 brands in 24 countries worldwide. For more information, visit www.coniq.com.
