Articles
22/04/2024
Learn how to implement a personalization strategy at your retail destination -
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The competition for shoppers’ share of wallet is now more fierce than ever. Whether that’s competition with online channels, or with other retail destinations, it is now critical to know not only who is shopping in your stores, but also where else they are shopping.
With no need to deploy any new hardware, or perform complex integrations, IQ Connect lets you observe customers’ visit and shopping patterns, and to keep them coming back again and again.
IQ Connect is a mobile app-based loyalty solution that uses real-time location tracking to identify and engage your most valuable customers, delivering targeted and personalized messages at the right time, and at the right place.
Unlike traditional single channel loyalty solutions, IQ Connect empowers you with location-based (proximity) marketing to drive shoppers into your retail destination. Send highly tailored communications and content through multiple customer engagement channels – real-time push notifications, SMS, emails.
Get unprecedented levels of insight on your shopper’s habits and preferences, and engage your customers before, during and after their visit with personalized offers and rewards.
Mobile
Application
All-in-one geo-location powered loyalty app for customers tailored for your retail destination.
Customer Relationship Management
Obtain real time insight into customers preferences, behavior and location.
Multichannel Communications
Engage customers across multiple touchpoints – push notification, SMS and email.
Customer
Segmentation
Send personalized communications based on customer history and preferences.
Shopper Loyalty Program
Provide highly relevant offers and rewards to customers with earn and burn loyalty programs.
Discover the real business value of proximity marketing for shopping centers.
Launch customer loyalty programs in days, not months
Improve operational efficiencies and time to market
Add new tools and data on the fly yourself
Integrate seamlessly into your existing IT ecosystem
Use context to improve decision accuracy across the organization
Connect data from across physical and online customer touchpoints
Ensure consumer data privacy and regulatory compliance
Automate customer engagement and data management processes
