PRESS RELEASE
Madison Avenue Business Improvement District to launch its Exclusive “Madison Avenue Now” customer loyalty program in May 2021
Chicago, IL – February 9, 2021: Coniq today announced that the Madison Avenue Business Improvement District (BID) has selected its innovative real-time customer engagement solution, IQ Connect, to provide a new loyalty-driven shopping experience designed to increase store visits, reward transactions, boost sales and entice thousands of visitors to New York’s premier destination for luxury retail, Madison Avenue on the Upper East Side.
Since its debut in November 2020, IQ Connect has quickly become one of the most popular smart loyalty apps developed to give retail destinations the ability to communicate with clients more directly and thus drastically improve and increase customer engagement and spend in stores.
“We are constantly looking at new ways to help our retailers, shops, restaurants and other local businesses connect with and acquire new customers,” said Matthew Bauer, President at Madison Avenue Business Improvement District. “Coniq’s innovative loyalty app enables us to reward people for shopping, dining and utilizing the personal services establishments on Madison Avenue, as well as deliver personalized experiences that encourage visits and increased spend.”
To be launched in May 2021, developed exclusively for Madison Avenue, the “Madison Avenue Now” loyalty program will encourage visitors and residents to become more engaged in the Avenue’s community and get people to continue to spend more time and money in participating stores and businesses while increasing the effectiveness of the BID’s event marketing activities.
“We chose Coniq because they have developed a quick, ready-to-deploy digital platform that gives us the capabilities to effectively curate and deliver a unique shopping experience for individual residents, tourists, and employees that builds loyalty,” added Matthew Bauer, President at Madison Avenue Business Improvement District.
Coniq will provide Madison Avenue BID with a single digital platform to create, manage and track the performance of its multichannel customer engagement and loyalty program. Clients joining the program will receive personalized communications to encourage them to visit and spend in local stores, restaurants, and attractions. When customers buy, they will be rewarded. Shoppers will also continue to receive highly relevant communications and offers while earning currency for future rewards such as invitations to special VIP events.
“We look forward to working with Madison Avenue BID to design and launch what is expected to be one of the retail industry’s leading loyalty programs,” said Ben Chesser, CEO of Coniq. “By leveraging data to create personalized customer experiences, retailers on Madison Avenue will witness higher levels of visits, sales, and engagement than before.”
With IQ Connect, organizations are now able to identify and communicate with customers throughout the entire shopping journey without the cost and maintenance of additional hardware in stores or any complex integrations with retailers.
About Madison Avenue Business Improvement District
Madison Avenue Business Improvement District is a public-private partnership established in 1996 to enhance the quality of life for the community and its visitors. The 60-86 Madison Avenue District Management Association (DMA), a not-for-profit corporation, is under contract with New York City to manage the BID and supplement services to the community.
The BID extends from East 57th Street to East 86th Street on Madison Avenue and the commercial areas of its adjacent side streets. The district includes approximately 250 buildings and 800 businesses and features some of the world’s most celebrated boutiques, restaurants, hotels, galleries, and residences. For more information, visit madisonavenuebid.org.
About Coniq
Coniq is the Total Customer Engagement Company for growth minded shopping malls, outlets, and retail brands. Our platform, Coniq IQ, provides a faster, affordable, and simpler way to generate revenue by understanding, anticipating, and engaging customers through unique and personalized experiences in real-time across multiple channels. The Coniq platform powers over £1 billion of sales annually for its customers, with more than 20 million consumers shopping at 1,800 brands in 24 countries worldwide. For more information, visit coniq.com.
