Leveraging social media to drive loyalty member acquisition
Challenge
Beaugrenelle shopping centre, owned by Apsys, aims to increase its loyalty members in 2022.
The Apsys’ MyBeaugrenelle’ team sought to engage with their social audience by converting them into loyalty program members. Still, it was previously unable to track the conversion between social followers and loyalty members.
Approach
Apsys utilized Coniq’s IQ Engage solution to create a promotional contest to drive conversions for Beaugrenelle’s social media audience by launching a landing page that enabled the team to track conversion and the campaign’s success on the IQ platform.
Initiative
The ‘MyBeaugrenelle’ team targeted their social audience by creating and promoting a one-week contest on their social platforms.
The audience could access the landing page through social media and register for the loyalty program with a chance to win a 100 euro gift card.
Business Results
Apsys was able to leverage its social media channels and marketing strategy to convert the social audience into active loyalty program members.
As a result, 43% of the new members were generated by social media during the week of the promotion.
