Coniq’s Total Customer Engagement Platform to power Mall of Qatar’s strategy to deliver unique retail experiences for millions of shoppers
London, UK: 11 October 2021: Coniq, the Total Customer Engagement Company, today announced that it has been selected by the Mall of Qatar to develop and launch a new loyalty program designed specifically to increase customer visits, dwell time, and sales.
Located in Doha, the Mall of Qatar is the country’s most prestigious and unique shopping destination, with more than 500 world-class retail, lifestyle, dining, entertainment, and leisure experiences for millions of people who visit every year.
“We chose Coniq because the company’s experts have the industry’s most experience of designing award-winning coalition loyalty programs that deliver value for property owners, tenants, and customers,” said Marwan Dimas, Group Marketing and Communications Director, Power International Holding, the operator of the Mall of Qatar. “To stay ahead of ever-changing consumer preferences, we need a digital platform that gives us the insights and the means to enhance the shopping experience for customers before, during, and after they visit. This omnichannel capability, which brings the digital retail experience to the physical customer journey, is made possible with Coniq’s Total Customer Engagement Platform.”
Mall of Qatar’s new loyalty program, powered by the market’s leading customer engagement technologies from Coniq, will provide visitors, including residents, families, and tourists, with unique shopping experiences inside and outside the attraction.
Coniq’s Total Customer Engagement Platform, IQ, will also give the Mall of Qatar a competitive advantage by providing the client’s marketing team a single access point to the self-service tools to better understand, anticipate and engage shoppers by sending highly personalized offers and content in real-time via multiple touchpoints including in-store, mobile app, website, social and email.
With the IQ platform, the Mall of Qatar will have an on-demand source of ready-to-use segmented customer insights created by collecting data on shoppers, including demographics, behavior, location, transaction history, and loyalty preferences. This data will create rich customer profiles needed to provide unique experiences that drive footfall and sales for retailers.
“The Mall of Qatar is at the forefront of creating the most remarkable and memorable experiences for customers,” said Ben Chesser, CEO of Coniq. “The Mall of Qatar is successful because its leadership understands the importance of bringing digital capabilities into physical retail and, with our platform, to create an environment where people want to repeatedly visit, stay longer and spend more money.”
Since opening its doors in 2017, the Mall of Qatar has continuously enhanced the shopping experience in Qatar, cementing the Mall’s position as the Nation’s Mall and the preferred destination in Qatar and the region. It is home to over 500 world-class retail, lifestyle, dining, entertainment, and leisure experiences in one truly remarkable destination.
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About Coniq
Coniq is the Total Customer Engagement Company for growth-minded shopping malls, outlets, and retail brands. Our platform, Coniq IQ, provides a faster, economical, and simpler way to generate footfall, sales, and loyalty by understanding, anticipating, and engaging customers through unique and personalized experiences in real time across multiple channels. The Coniq platform powers over £1 billion of sales annually for its customers, with over 20 million consumers shopping at 1,800 brands in 24 countries worldwide. For more information, visit www.coniq.com.
