London Designer Outlet - Wembley Park: Case Study

LDO utilizes data to enhance customer experiences. 

Challenge

London Designer Outlet sought to increase their customer database and frequency of visits and gain complex customer insights by developing and launching a data-centric customer engagement loyalty program.

Solution

London Designer Outlet, in partnership with Wembley Park, selected Coniq’s advanced customer engagement solution, including CRM and loyalty program, to better understand and influence customers to increase customer acquisition and drive revenue.

Loyalty Program

• One Wembley Park rewards program collects transactional data and shopper intelligence from physical touchpoints - SMS, email, web, in-store devices, and through a mobile app - to effectively target and interact with customers
• One Wembley Park operates as an experienced-based earn-and-burn loyalty program with 4 tiers that offer unique rewards to members with a focus on local benefits.

Business Results

Coniq developed the One Wembley Park app in two weeks! In the first 9 weeks of its launch, the new One Wembley Park rewards program generated:
• 7436 new loyalty member sign-ups in nine weeks of launching the program
• 85% retailer participation in the customer loyalty program
• Increased ATV from £20 to £54 per customer
• Produced a revenue increase of 397%