AW Rostamani Elevates the VIP Shopper Experience with Exciting New Offerings.
[Dubai, UAE] – AW Rostamani (AWR) is proud to unveil its prestigious Diamond Loyalty Tier, coupled with the highly anticipated grand opening of the new American Rag store in Mirdif City Center. This dual announcement with Coniq marks an exciting new chapter in AWR’s commitment to delivering an extraordinary shopper experience.
AWR has consistently demonstrated its dedication to innovation, and the launch of the Diamond Loyalty Tier is no exception. Building on the resounding success of the Silver, Gold, and Platinum levels, this new tier has been specially designed for Vhernier, one of AWR’s highly acclaimed brands.
AWR’s decision to partner with Coniq was driven by the need for a loyalty program that could cater to its diverse customer base, spanning a number of customer segments. The Coniq platform empowers AWR to customize its data dashboard to access an array of customer profiles. With Coniq, AWR is able to filter insights based on demographics and customer psychographics, ensuring that customer communications are made at the optimal moment with tailored content. The VIP Program introduces a groundbreaking hybrid loyalty model, ensuring that customers receive both value and unparalleled, luxury shopping experience.
Starting this November, members of the Diamond Loyalty Tier will have access to exclusive perks and luxury offerings unlike any other. Diamond members will have the unique opportunity to fly to Milan, where they can witness the meticulous craftsmanship of their bespoke jewelry pieces firsthand, at the Vhernier factory. In addition, diamond members can enjoy exclusive benefits, including operas, shows, and exploring the Vhernier Milan store, where they can interact with the very designers who bring their jewelry to life.
AWR’s commitment to providing superior shopping experiences extends to the soon-to-launch American Rag store at Mirdif City Center, promising a number of benefits for VIP members. During the opening week, VIP members will earn double points on their purchases, and early access to the store ahead of the general public. Moreover, they will be invited to participate in exciting competitions for a chance to win coveted items, such as sneakers, concert tickets to the renowned Coca-Cola Arena, and guitar lessons from Art of Guitar, all tailored exclusively for VIP program members.
“We believe innovation is at the heart of everything we do at AWR” says John Knight, Managing Director of AW Rostamani Lifestyle. “With this new technology and partnership, we believe that we’re setting ourselves up over the next few years to offer the most exciting and innovative customer service experience in the region.”
John Knight, Managing Director of AW Rostamani Lifestyle
For more information about AWR, take a look at the case study and discover how they reached a 35% uplift in member average transaction value (ATV)
