The Middle East shopping industry has long defined the retail market by delivering exceptional experiences and service levels for shoppers. However, that is not enough today. Customers want more, and expect more. To match these increased expectations, organisations are investing in merging retail with leisure and entertainment, and using technology to reposition the shopping mall at the heart of the retailer’s offline and online shopping experience.
2021 will be a year of innovation in the Middle East, and the world should get ready to be dazzled once again. Yes, COVID has hurt, but unlike other regions, shopping centres and retailers will bounce back faster because they constantly challenge, innovate and respond to market opportunities.
On 4 November, Coniq’s CEO Ben Chesser will be joined by David Macadam, CEO of MECS+R, and Mark Tesseyman, CEO of Liwa Stores, to discuss and share real-world examples of what shopping centres and retailers can do to work together to create winning propositions for their shared customers.
You will also learn:
● Why the Middle East is leading retail’s global revival including how companies are creating new revenue streams by designing innovative and exclusive loyalty programs
● How the Middle East is encouraging tourism by facilitating travel to the region and creating bigger and better retail destinations
● How local shopping centres and retailers are attracting more local customers amid the travel restrictions
● How new technologies are redefining the customer experience, and what companies are doing to frictionlessly engage shoppers in-store and online
