Case Study: London Designer Outlet – A Record-Breaking VIP Week

Driving Engagement and Sales Through Strategic Loyalty

Coniq is thrilled to share the success of our collaboration with London Designer Outlet (LDO), a MultiRealm Property, during their May 2025 VIP Week. This event clearly demonstrated significant growth in key performance indicators. We've proudly partnered with LDO, a valued, long-standing client, for nearly five years. Throughout this time, we've continuously evolved our solutions by adopting new technologies, adapting to customer trends, and providing close support to their team.

By combining LDO's dedication to a premium shopping experience with Coniq's ability to drive measurable business results, the annual VIP Week has become a crucial initiative for LDO, rewarding loyal customers and expanding their member base. Our partnership consistently elevates this event, and the outstanding May 2025 results powerfully highlight the impact of a strategically implemented loyalty solution.

The Objective: Maximising VIP Week Impact with Data-Driven Engagement

LDO aimed to achieve distinct objectives for their VIP Week: a significant increase in sales and footfall, enhanced customer engagement, and substantial growth in their loyalty program membership. To surpass previous campaign performances, a more sophisticated, data-driven approach was required to:

• Streamline the management and deployment of exclusive offers from a diverse portfolio of brands.
• Personalise the customer experience through targeted communications and promotions.
• Optimise the acquisition of new loyalty members and ensure seamless integration into the program.
• Obtain real-time, actionable insights to facilitate informed decision-making during the campaign.

The Coniq Solution: Facilitating Seamless and Personalised Customer Journeys

Coniq's comprehensive loyalty platform was deployed to meet LDO's precise requirements, offering a scalable solution that enabled:

• Advanced Offer Management: Our platform empowered LDO to efficiently manage and activate a number of exclusive offers (44 offers submitted by LDO retailers in 2025) from their retail partners. This capability streamlined brand participation and ensured effective offer presentation to shoppers. 
• Increased Member Engagement: The 2025 VIP Week significantly boosted member engagement, leading to a higher volume of offer redemptions (181% higher than 2024). By providing a diverse range of deals across fashion, beauty, food, and home, the event drove footfall across all sectors, benefiting participating brands.
• Precision Personalisation: Coniq's segmentation and targeting functionalities allowed LDO to deliver highly relevant promotions to their loyalty members, via push notifications, triggered by a geofence and targeted email. 
• Optimised New Member Acquisition: Thanks to a seamless sign-up experience and built-in marketing tools, LDO efficiently attracted and onboarded a substantial number of new loyalty members, driving a 170% uplift in loyalty member acquisition compared to 2024.
• Real-time Performance Analytics: The Coniq platform provided LDO with immediate access to critical performance metrics, enabling continuous monitoring of engagement, sales, and footfall, and supporting agile decision-making throughout VIP Week.

The Results: May VIP Week 2025 – A Benchmark for Success

A comparative analysis of LDO's May 2025 VIP Week (24th May – 1st June) against the May 2024 event (11th May – 19th May) demonstrates the impact of the strategic loyalty initatives and robust technology:

These figures underscore the direct contribution of a sophisticated loyalty strategy, powered by Coniq. The 88.7% increase in transactions and 53.0% growth in overall sales indicate the platform's success in driving increased purchasing activity. Notably, the 170.9% surge in new loyalty members is a strong indicator of the VIP Week’s effectiveness in expanding LDO's valuable customer database and program reach.

The increased engagement from LDO's retail partners, evidenced by the 37.5% rise in brand offers, further validates the value proposition of a well-integrated loyalty program in fostering retailer participation and driving sales.

Conclusion: A Catalyst for Loyalty-Driven Growth

The May 2025 VIP Week at London Designer Outlet serves as a compelling example of how Coniq empowers retail destinations to achieve significant commercial success. Our tools for efficient offer management, precise personalization, and effective member acquisition helped LDO exceed their campaign objectives, delivering exclusive rewards and enhanced experiences to their customers.

This success reinforces Coniq's position as a leading loyalty and customer engagement platform for the retail sector. We are dedicated to assisting our partners in cultivating deeper customer relationships, increasing footfall and transactions, and ultimately, realizing sustainable growth.