Coniq to design and launch first-of-its-kind real-time customer engagement and loyalty program
London – 6 April 2021: Today, Coniq announced that The Mall Luxury Outlets has selected the award-winning technology company to design a unique real-time loyalty program that will drive footfall, repeat visits and sales for its world-famous fashion brands.
The new luxury loyalty program is set to launch at the end of May and will incorporate the full digital capabilities of Coniq’s IQ Total Customer Engagement Platform at The Mall Firenze and The Mall Sanremo to provide thousands of guests with highly personalised luxury experiences.
“Our guests come to our Luxury Malls to live an experience of beauty in all its forms,” said Giorgio Motta, General Manager, The Mall Luxury Outlets. “To continue to exceed the expectations of our visitors, we need to know them better and their desires. Our main mission is to anticipate their needs and wants. That’s why we have chosen Coniq, because they have the technology and the experience to help us better understand and engage our loyal customers.”
Coniq’s IQ platform will provide The Mall Luxury Outlets’ marketing team with data on their customers including demographics, product category purchased and shopping behaviour. This rich trove of insight will be used to successfully engage, influence and deliver experiences and services to guests across multiple channels and touchpoints in real-time, throughout the entire customer journey.
For the first time, The Mall Luxury Outlets will have a centralised repository of customer analytics pulled from a vanity of physical and digital sources from which to send segmented communications to loyalty program members. Guests will receive in real-time special offers and experiences from retailers onsite and local businesses.
“Coniq’s platform will accelerate our digital transformation, which will improve the effectiveness and return on investment of our marketing efforts while ensuring that our guests continue to have a tailored luxury experience when they visit us,” added Giorgio Motta. “But technology is only half the reason why we selected Coniq. They have extensive industry experience, which will add immense value to our talented team.”
Ben Chesser, CEO of Coniq, said, “we are excited to be selected to guide The Mall Luxury Outlets on its transformative journey as they embrace omni-channel customer engagement, which will improve the guest experience and sales for the many luxury, sought after retailers.”
The IQ platform comes with a suite of capabilities including advanced segmentation, dynamic offer and reward management and email. The Mall Luxury Outlets will also leverage the power of IQ Touch, the industry’s only connected device that collects, analyses and shares customer engagement data from physical stores and online touchpoints.
Coniq is committed to transforming the industry and has developed new technology solutions that enable retail destinations to engage with customers in innovative ways, build loyalty and impact overall spend. Most recently Coniq launched IQ Connect which empowers retailers with location based marketing to drive shoppers into their destinations. Retail destinations get unprecedented insight into consumer habits and preferences which is used to engage customers before, during and after their visit with personalised offers and rewards.
About Coniq
Coniq is the Total Customer Engagement Company for growth minded shopping malls, outlets, and retail brands. Our platform, IQ, provides a faster, economical and simpler way to generate revenue by understanding, anticipating and engaging customers through unique and personalised experiences in real-time across multiple channels. The Coniq platform powers over £1 billion in sales annually for its customers, with more than 20 million consumers shopping from 1,800 brands in 24 countries worldwide. For more information, visit coniq.com.
