Coniq has been selected to run the CRM and Loyalty solution for Zsar Outlet Village, the exciting new outlet scheme in Finland.
Opening on 29th November 2018, Zsar will be the first outlet center in Finland. It is located halfway between St. Petersburg and Helsinki on the EU-Russian border, just 300 meters from the busiest checkpoint between EU and Russia.
Starting with 65 stores in the first phase, Zsar Outlet Village is estimating that it will have 110 premium and luxury fashion, jewelry, and cosmetics brands, restaurants & coffee shops once it has fully launched – attracting millions of affluent customers from Finland and Russia, as well as a rapidly growing number of Asian tourists.
Coniq has been selected because of its unrivaled experience in the European shopping mall and outlet sector. Zsar will use Coniq’s IQ CRM solution to build the outlet database and develop a loyalty program that takes advantage of the unique mix of customers the outlet will attract.
Ben Chesser, CEO Coniq, said, “Zsar is a bold and exciting project that will attract large numbers of very different customers, each with specific needs. Coniq’s powerful CRM, ‘IQ’, is the ideal solution. It will allow Zsar to segment their database and develop specific campaigns, whether it is for Finnish locals, Russian commuters, day visitors, or Asian tourists.”
Sami Vainiomäki, founder and CEO of Zsar, said, “Zsar is perfectly located to attract 8.5 million Finnish and Russian consumers within a 2 hour catchment area, as well as the exponentially growing number of Asian tourists who travel to Finland. Next year we expect nearly 3 million Russian and 100,000 Asian tourists to cross the border, just 300 meters from Zsar – and the main activity during their trips is shopping.”
