Challenge
CBRE Investment Management wanted to increase footfall, drive customer engagement, and deliver loyalty at Glacis-Galerie Neu-Ulm shopping centre in an efficient, low-cost, and digital-first way.
Solution
CBRE IM selected Coniq, The Total Customer Engagement Company, to implement a new Geo-Loyalty program using its innovative SaaS solution, IQ Connect, and professional services such as retailer enrollment.
Geo-Loyalty Program
- CBRE IM offers customers a points based program, rewarding customers for visits and transactions within the shopping centre alongside exclusive benefits
- Coniq’s phygital solution is supported by market-leading expertise in proposition design, strategy and loyalty marketing
- Exclusive member benefits are delivered digitally via a customer location-aware IQ Connect app
79%
Business Results
- 79% of retailers participate in the unique loyalty program
- 69% active members who visited or shopped at Glacis-Galerie | Für ein lebendiges Neu-Ulm
