Christmas is usually one of the busiest times of the year for pubs up and down the country. More customers, more bookings and more drinks served to mean more opportunities to ramp up your marketing efforts. With this in mind, we’ll show you how to make the most of pub marketing at Christmas, offering top tips on getting more punters into your pub.
Decorate your pub
Want your punters to get into the Christmas spirit? Try decorating your pub with a tree, tinsel and other festive ornaments to give it that Christmas vibe. This will make your pub more inviting for people wanting to celebrate and possibly get ideas for their own decorations.
Create and promote seasonal events
Despite the pub quiz and karaoke nights being cliché, they are still very popular with the punters. Creating events around the festive theme are a real crowd pleaser and are successful when they are promoted well. Why not give these types of events a Christmas theme to attract more customers? Knowing the type of customers who visit your pub and other details will give you an idea of what event would appeal to them.
Revamp your menu by adding seasonal options
Serving food is an important source of a pub’s income, with some pubs being food-led than drinks-led. Christmas is an excellent time to create a festive menu for customers to feast on. Having traditional items such as roast turkey, cranberry sauce and trimmings are a great way to drive sales and increase footfall. You can make the menu one a focal point as part of your events promotions to increase customer bookings, making your pub the best place for festive cheer.
Create special drink offers/seasonal drinks
Now that people are in a festive mood, what better way to capture the Christmas spirit with some…spirits? Elevate your pub marketing by offering seasonal drinks such as Egg Nog or Mulled Wine, or even your own Christmas-themed cocktails to attract customers. Doing a cocktail for each of the twelve days of Christmas could be an idea to get customers interested, or by simply having drink offers and discounts on selected beers and spirits.
Encourage and reward loyalty at Christmas
Encourage customers to come through your doors frequently during the festive season with a rewarding loyalty campaign. Loyalty marketing is a great way to reward your regulars and attract new customers. Creating simple and attractive deals on drinks and food during the Christmas timeframe is a great way to promote your pub and maximise footfall. Footfall123’s marketing toolbox has all the features you need to help you make the most of your marketing at Christmas.
So here were our tips on getting the best out of pub marketing at Christmas. Hopefully, it will spark ideas into creating a memorable and successful campaign for your establishment!
About Coniq
Coniq is the Total Customer Engagement Company for growth-minded shopping malls, outlets, and retail brands. Our platform, Coniq IQ, provides a faster, economical, and simpler way to generate footfall, sales and loyalty by understanding, anticipating, and engaging customers through unique and personalised experiences in real-time across multiple channels. The Coniq platform powers over £1 billion of sales annually for its customers, with more than 20 million consumers shopping at 1,800 brands in 24 countries worldwide. For more information, visit www.coniq.com.
