Learn how to implement a personalization strategy at your retail destination -

Case Study: CBRE Investment Management

Die Herausforderung

CBRE Investment Management wanted to increase footfall, drive customer engagement, and deliver loyalty at Glacis-Galerie Neu-Ulm shopping centre in an efficient, low-cost, and digital-first way.

Die Loesung

CBRE IM selected Coniq, The Total Customer Engagement Company, to implement a new Geo-Loyalty program using its innovative SaaS solution, IQ Connect, and professional services such as retailer enrollment.

Geo-Loyalitätsprogramm

CBRE IM offers customers a points based program, rewarding customers for visits and transactions within the shopping centre alongside exclusive benefits
Coniq’s phygital solution is supported by market-leading expertise in proposition design, strategy and loyalty marketing
Exclusive member benefits are delivered digitally via a customer location-aware IQ Connect app

79%

RETAILER PARTICIPATION

Die Ergebnisse

79% of retailers participate in the unique loyalty program
69% active members who visited or shopped at Glacis-Galerie | Für ein lebendiges Neu-Ulm

Coniq-Ressourcen abonnieren

Letzten Beiträge

Wafi City Teams Up with Coniq to Launch Brand New Loyalty Program

Shopping Mall Sustainability: Leading the Way Towards a Greener Future

How Middle Eastern Malls Can Engage Shoppers with Data-Driven Strategies and Cutting-Edge Tech

Coniq Achieves SOC 2 Type II Compliance, Elevating Data Security Standards for Global Clientele

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

immer aktiv

Non-necessary

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Dauer	Beschreibung
__cf_bm	30 minutes	Cloudflare set the cookie to support Cloudflare Bot Management.
li_gc	5 months 27 days	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance

Analytik

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Dauer	Beschreibung
__gads	1 year 24 days	Google sets this cookie under the DoubleClick domain, tracks the number of times users see an advert, measures the campaign's success, and calculates its revenue. This cookie can only be read from the domain they are currently on and will not track any data while they are browsing other sites.
_fbp	3 months	Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_gtag_UA_*	1 minute	Google Analytics sets this cookie to store a unique user ID.
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
AnalyticsSyncHistory	1 month	Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
CONSENT	2 years	YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
ln_or	1 day	Linkedin sets this cookie to registers statistical data on users' behaviour on the website for internal analytics.
vuid	1 year 1 month 4 days	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.
wmc	1 year 1 month 4 days	Workable sets this cookie to assign a unique visitor ID for statistical purposes.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Dauer	Beschreibung
__gpi	1 year 24 days	Google Ads Service uses this cookie to collect information about from multiple websites for retargeting ads.
__Host-GAPS	2 years	This cookie allows the website to identify a user and provide enhanced functionality and personalisation.
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
GoogleAdServingTest	session	Google sets this cookie to determine what ads have been shown to the website visitor.
IDE	1 year 24 days	Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
muc_ads	1 year 1 month 4 days	Twitter sets this cookie to collect user behaviour and interaction data to optimize the website.
NID	6 months	Google sets the cookie for advertising purposes; to limit the number of times the user sees an ad, to unwanted mute ads, and to measure the effectiveness of ads.
personalization_id	1 year 1 month 4 days	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Dauer	Beschreibung
_dc_gtm_UA-23379665-6	1 minute	This cookie is set by Google Analytics to keep track of how many times a user visits our sites, how the user came to us, and in what country the user is located. The cookie also calculates an end time of each session.

Learn how to implement a personalization strategy at your retail destination -

Read the white paper

Einloggen

Digitale Plattform

Dienstleistungen

Data Capture

Customer Engagement

Loyalty Management

Reporting & Analytics

Tenant Engagement

Blog

White Papers

Nachrichten

Product Releases

Webinare

Veranstaltungen

Fallstudien

About Us

Führung

Karriere

Contact Us