Five New Innovations from Coniq Designed to Help Malls and High Street Retailers

PRESS RELEASE

Coniq’s Summer ‘20 release of its Total Customer Engagement Platform finally brings the digital and physical worlds together into one unified tool.

London - 28 July 2020: Coniq today unveiled its much anticipated Summer ‘20 release, launching five new major innovative capabilities that empower marketing teams to significantly reduce the cost and time of creating loyal, high-value customers for their shopping centers and retailers. 

In response to the recent dramatic shifts in how consumers interact and shop with their favorite brands, Coniq has fully overhauled its award-winning Total Customer Engagement platform. As consumers now switch fluidly between digital and physical shopping, Coniq’s IQ Platform now allows businesses to design and deliver highly personalized interactions that shoppers expect across connected online and in-store touchpoints.

“Coniq provides organizations with the most comprehensive suite of self-service tools and data needed to stay on top of constant changes in consumer behavior,” said Ben Chesser, CEO of Coniq. “Retail has changed forever, and retailers need to respond. While we saw some great tools for optimizing online shopping and many ways to track customers in the offline world, the Coniq Total Engagement Platform is the first to bring them together to reflect the way real people want to shop. By combining digital behavior with in-store transactions, and even physical store visits, we can identify and reward loyal customers in a way never before possible.” 

Coniq provides the shopping center industry with IQ, a unique Total Customer Engagement Platform that delivers a fully integrated customer data, engagement, and loyalty solution. IQ allows marketers to anticipate and send highly tailored offers and content to shoppers based on customer demographics, behavior, product preferences, and real-time geo-location, to generate incremental sales and increase customer lifetime value.

Summer 2020 platform release

The latest Summer ‘20 platform release boasts new user-friendly capabilities that automate and optimize the creation and delivery of personalized experiences at each stage in the customer journey: 

1. 1. ACQUIRE: Use Coniq’s new referral tool, IQ Refer, to grow your customer base by rewarding existing members for inviting friends and family to your loyalty program. Referrals can be made through social channels such as email, Instagram, Facebook, and WhatsApp.

1. 1. LEARN: Leverage the new segmentation engine, IQ Segment, to send highly personalized multi-channel communications relevant to your center and retail brands based on customer profile and behavior data collected from offline and online touchpoints.

1. 1. LIFT: Design and send high-conversion multi-language emails embedded with personalized reward program offers to members in minutes using the new IQ Communicator’s intuitive drag-and-drop interface. 

1. 1. RETAIN: Use IQ Visit to see where else your consumers shop and to define geofences around your center or particular store to trigger highly tailored real-time and location-relevant mobile communications automatically. 

1. REACTIVATE: Respond to fast-changing customer preferences with flexible points that reward customers for new behaviors and milestones, such as double points day or rewards for visiting specific stores using the new Points Promotion engine.

Coniq’s latest release re-enforces the company’s position as the leading provider of Total Customer Engagement, the modern way for retail decision-makers to win and grow customers faster.

To see the latest release capabilities, visit our Summer Launch 2020 page.