Shopping malls and outlets that focus on customer experience, and are able to quickly respond to changes in consumer behaviour, will recover faster from the pandemic.
Watch our on-demand webinar to learn how to accelerate your business recovery by developing a digital-first customer engagement strategy that drives footfall, sales and efficiencies.
On 15 July 2021, Joel Hanley, Client Success EMEA, at Coniq and Marc Mangold, Director CRM, Digital & Media at VIA Outlets, discussed how to design a frictionless omnichannel strategy that blends physical and online channels to anticipate, engage and build loyalty with customers.
During the 45-minute recorded webinar, you will learn:
- What practical steps you should take to assess, improve and deliver an omnichannel customer engagement strategy
- The importance of data to create rich customer profiles needed to improve customer experience including launching new revenue generating services
- What technologies such as CRM, apps and e-commerce you should be incorporating into your digital customer engagement program
- How customer loyalty programs are a competitive advantage for you and your retailers
Relatori:
- Joel Hanley, Client Success EMEA, Coniq
- Marc Mangold, Director CRM, Digital & Media, VIA Outlets
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