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Coniq Strengthens Partnership with Apsys to Elevate Customer Loyalty and Engagement

Beaugrenelle

(London/ Oct.2023) Coniq is pleased to announce that it will be providing more value to a number of Apsys-owned locations. By the end of 2023, Coniq will introduce customer engagement and CRM tools to 7 additional Apsys retail & leisure centers. Coniq is set to launch Receipt Scanning In their multi-award-winning Beaugrenelle center.

Apsys’ impressive portfolio of 35 centers spanning across France and Poland is valued at over €2.24 billion. With a focus on innovative design, digital accessibility, user experience, and sustainability, Apsys is a front-runner in the industry, developing exceptional retail destinations for decades.  

Thanks to this partnership, Coniq’s receipt scanning capabilities will enable Apsys to transform the way customers interact and engage with their shopping destinations. Receipt scanning will allow Beaugrenelle shoppers to register their transactions against their loyalty account by uploading eligible receipts.

The depth of the data captured will give retailers access to deeper transactional data such as transaction value, and individually purchased items. This means that the center will be able to tailor their communication with customers based on their behavioral and transactional history. The implementation of this technology represents a significant step forward in enhancing the customer experience for Beaugrenelle guests and personalizing customer interactions throughout the center. 

” Apsys is constantly striving to innovate and offer the best customer experience in its retail outlets. With this in mind, we are excited to expand our partnership with Coniq” said Manuel Teissier, Managing Director, Asset Management. “Their innovative solutions have played a pivotal role in our efforts to enhance customer engagement and loyalty in Beaugrenelle. We look forward to introducing their CRM tool across our centers to offer more personalized experiences.”

Coniq CEO, Ben Chesser, added, “The expansion of our technologies, including receipt scanning, showcases Apsys’ commitment to continued retail innovation. We are delighted to be part of Apsys’ vision for the future and are eager to continue driving value to their tenants and customers.”

The collaboration between Coniq and Apsys signifies a significant milestone, reaffirming Coniq’s commitment to delivering state-of-the-art engagement solutions within the retail sector. Together, these two industry leaders will further enrich the shopping experience and foster deeper customer loyalty across Apsys centers.

Find out more about how Apsys leveraged Coniq’s technology to drive a 170% increase in active loyalty members in just one month during their dedicated campaign. The Beaugrenelle Centre saw a 4.7 X higher total spend as a result of their initiative. Read about it here. 

Coniq and Apsys will be discussing their partnership further at Mapic 2023- Learn from Guillaume Carlier, Head of Digital & Innovation at Apsys, and Ben Chesser, CEO of Coniq, as they unveil the success behind Beaugrenelle’s groundbreaking loyalty program “MyBeaugrenelle” on Tuesday 28th November 2:00-2:30 pm at the Innovation Stage, Palais de Festivals.

About Coniq:

Coniq is the leading global provider of customer engagement and loyalty solutions for the most advanced shopping malls, outlets, and retail destinations. Their innovative technology solutions enable mall operators to generate revenue faster, by understanding, anticipating, and engaging customers in real-time, across multiple channels. The Coniq platform powers over $1.2 billion in sales annually for its customers, with more than 20 million consumers shopping from over 2,000 brands in 25+ countries worldwide. Our clients include Mall of America, Tanger Outlets, Bicester Village, VIA Outlets, AW Rostamani, and many others.

About Apsys:

A passionate stakeholder in cities and local commerce since 1996, Apsys designs, develops, manages, and enhances high-value-added operations in all domains (mixed-use urban centers, shopping centers, offices, housing, hotels, etc.). Some of its iconic developments include Manufaktura in Łódź (Poland), Beaugrenelle in Paris, Posnania in Poznań (Poland), Muse in Metz, Steel in Saint-Étienne and Le Dix Solférino in Paris. Currently under development, Apsys is overseeing the Canopia project in Bordeaux, the Neyrpic project in Grenoble, the La Maison du Peuple project in Clichy, and, more recently, the conversion of the Centre d’Échanges Lyon Perrache in Lyon, and the AP-HP headquarters in Paris. 

Thanks to architectural features that are both bold yet respect their surroundings, generous social spaces, tailor-made architectural and commercial programs, and substantial environmental and social commitments, Apsys’ developments and projects convey a creative, responsible, and generous vision of cities and living spaces, to the benefit of all. Apsys ensures the performance and sustainability of its projects through perceptive and innovative management that creates attractive and popular living spaces. Apsys currently manages 35 centers in France and Poland, and its portfolio of assets is worth €2.24 billion.

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