Read the case study
The world’s most successful and advanced shopping centres’ focus has shifted from attracting increased footfall, to attracting the right shoppers to their shopping centres. These are high spending loyal shoppers. To do this, they must understand who these customers are, which brands they like, what is in their baskets, and how much they are spending. Coniq provides the technology and expertise to identify these customers, understand trends, and then use this data to optimise and streamline marketing activities to change behaviour
*Source Coniq IQ 2014 data from 16 UK and EU Programs
Know which channels to optimise and invest in with more visibility on which channels bring people into your centre. The Coniq platform allows you to view how different offers and campaigns effect shopper transaction amounts in your centre
sales per £1 of spend
Make your marketing campaigns more relevant with segmentation and personalisation of relevant offers, encouraging customers to increase engagement with your centre. Launch a centre-wide data-driven loyalty scheme, or an exclusive club to increase dwell time for your highest spenders. Provide a tiered scheme based on customer activity to increase customer frequency and spend.
Build and run loyalty and rewards programs
Real-time monitoring of tenant sales
Automated marketing tools that work while you sleep
Email, text, share and post direct from the iQ toolbox
Engage shoppers through mobile Apps
Use iBeacons to trigger rewards
Coniq works with over 15 shopping centre and city wide programs, covering:
We recommend the Coniq shopping centre suite to be the managed by our Marketing and Project managers to help you optimise tenant engagement, and get your scheme off the ground. From our experience with working with over 15 European shopping centres, and hundreds of brands, we recommend these Coniq modules.
So we can understand your goals and objectives, and advise you on how best to scope your project, drop your details below, and we will be in touch.
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