loyalty-builder-small-iconiQ Database Manager

Manage your customer data easily so you can develop your segmentation and targeting strategy and send customers more relevant offers.

Gain a customer level view

View, segment, target and measure your customer’s activity in real-time

Behaviour based

Track your redemptions, open rates, and signs ups in real-time on the platform


Segment your customers by demographics relevant to your business such as gender,  location, postcode, and city, etc.

Use the insight reporter to gain a more in-depth view of your data

IQ Insight Reporter

Segment and Target with precision

Delight your customers with more personalised campaigns

Filter your customers

Create dynamic filters. This means you can select a data set of interest to you, and run the relevant search. This will automatically update as your database grows.

Combine filters to get really

This is where it gets clever. You can combine as many dynamic filters as you like, to get really specific with your targeting.

Tag it!

Sometimes you just want to create a group of customers and save them. You can create a static tag for this, so you will never forget them.

Some examples of awesome filters

This is your chance to get really creative and differentiate yourselves from your competitors

Loyalty card scans customers who shopped in the last two weeks, by a certain gender.

Top spenders in a certain location

Customers who open your newsletter, but who are not visiting your business

All of your customers who redeemed an offer or scanned a card in the last month

The average transaction value of a certain gender in the last month

Customer Birthdays

Send campaigns to your newly created filters

Use the marketing toolbox to send awesome campaigns to your groups


Want to see it in action?

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