Past Webinars

Shopping Centre Webinar

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Shopping Centre Webinar: An Industry Perspective: Shopping Centre Loyalty 

Did you know that over 60% of shopping centres expect to implement a loyalty program by 2019, with 25% using a loyalty program already?

Don’t miss this opportunity to hear from shopping centre loyalty specialist, Ben Chesser, CEO and Founder of Coniq and Retail Real Estate Marketing Expert, Sean Curtis. They will be discussing findings from the first piece of worldwide industry research on shopping centre loyalty. This research was driven by thoughts and opinions from over 500 shopping centre owners, managers, retailers and shoppers from across the world.

The speakers will discuss the uses, benefits and challenges of shopping centre loyalty programs, along with what the future holds. This session will include practical advice on how to implement a loyalty program for a shopping centre including how to get tenants involved, and launching, promoting and measuring the program.

Don’t miss this session if you are thinking of launching a loyalty program for your centre, or looking for ideas to optimise your existing program.

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Including:
· Shopping centre and retailer adoption of shopping centre loyalty
· Industry challenges surrounding loyalty and how they are overcome
· Geographical and retail format differences in adoption and usage
· The tenant and shopper perspective on centre loyalty programs
· Practical advice on planning, promoting and measuring a loyalty program

Speaker Information

Sean for Webinar pageSean Curtis is a Retail Marketing Specialist with over 15 years experience, holding senior marketing positions at Land Securities, Westfield and Marks & Spencers. He has recently driven B2B, consumer and digital strategies for some of the UK’s largest retail developers. He is also a Member of the Chartered Institute of Marketing and speaks regularly at industry events.

 

Ben Chesser

Ben Chesser, is CEO and Founder of Coniq, the data-driven marketing and loyalty platform for Shopping Centres. Since he founded Coniq four years ago, he has worked with over 19 shopping centres and outlets in the loyalty and engagement space. These include Land Securities, Capco and Value Retail as well as 650+ retail brands.

Love Trinity Leeds

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A Land Securities Case Study: The ‘Love Trinity Leeds’ Loyalty Program

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Take a closer look at one of the first and most innovative shopping centre loyalty programs in the world. The ‘Love Trinity Leeds’ loyalty program, managed by Land Securities, has gained over 20,000 registered users in just over six months, with over 60 percent of the centre’s overall retail and leisure operators signed up to the program. Participating retailers include Adidas, Superdry, BHS, DKNY Men, Everyman Cinema and Wagamama.

This webinar was hosted by Ben Chesser, CEO of Coniq, the loyalty technology provider for ‘Love Trinity Leeds’, with guest speaker Amy Richardson, Digital & CRM director at Land Securities. See how the loyalty program was created and promoted; what went well, and importantly what was learnt.

Included in the session:

  • ‘Love Trinity Leeds’ – Program overview
  • Behind the scenes
  • The technology (Including the latest Apple Watch integration)
  • How Land Securities launched and promoted the program, gaining 40 percent email open rates on average
  • How they engaged the retailers
  • What Land Securities thinks
  • The results
  • What’s next?

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Shopping Centre Webinar: How To Optimise Your Marketing Through Better Measurement

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Catch up on this thought provoking session that took place on the 28th May 2015, designed to help Asset Managers and Shopping Centre Marketing Managers to optimise their marketing by measuring the right metrics.

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Shopping Centre Loyalty Webinar: Actionable Insights from Industry Leading Case Studies

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Watch the recording of this interactive session that took place on the 26th February 2015, hosted by David Hourihan, Programme Leader for the BCSC Diploma in Shopping Centre Management (CEM), and presented by Ben Chesser, CEO of Coniq.