Why should you download this guide?
As shopping centres strive to gain more data on their shoppers, and to become more digitally enabled, they are experimenting with new technology such as point of sale redemption, beacons and WiFi tracking. One way to bring all of these techniques together, understand customer spend behaviour AND provide value to shoppers/tenants, is to implement a loyalty scheme.
Whether you are a Marketing Manager, Director, Owner, IT professional or Asset Manager and interested in knowing how to implement intelligent and measurable loyalty schemes within the Shopping Centre and the Retail Real Estate industry, this eBook covers everything you need to consider, based on learnings from over 19 centre implementations across Europe- Don’t miss out!
This comprehensive eBook contains practical tips on the following:
- Why does loyalty work for shopping centres
- Getting started and making the plan
- The potential pitfalls to watch out for
- How to gain tenant engagement
- How to keep your shoppers engaged
- Which tech to use
- The loyalty dynamics that work
- How to brand and promote the scheme
- How to measure the scheme and get the most out of the data