Queens gain £6,000 per month from Loyalty Scheme

By March 19, 2012Blog
Footfall123 is now trading as Coniq.
  • CLIENT: Queens Ice Skating & Bowl
  • INDUSTRY: Leisure venue
  • LOCATION: Bayswater, West London W2
  • SITES: 1
  • WEBSITE: www.queensiceandbowl.co.uk

Queens is the ultimate entertainment centre, including activities like ice skating, bowling, karaoke and a fully licensed bar.

Working with footfall123, Queens produced a loyalty card to regularly encourage their customers to come back into their entertainment venue, as frequently as possible. Customers sign up to receive the card, which gives them immediate access to Queens’ regular offers and discounts.

Queens uses Footfall123 to regularly send emails to their card holders for different offers – such as discounted skate hire, karaoke and bowling. They focus on seasonal offers, such as Back to School, Half-term, Christmas and Halloween. Each offer is time limited, so cardholders must come in at specific times to receive the offer.

Using Footfall123, Queens has increased their understanding of their customers. They now know who their customers are, which offers interest them and can now send targeted offers to their customers. The results of this knowledge is clear – increases of £6,000 per month in additional revenue.

“With Footfall123 we can be totally flexible with the offers we provide our discount card holders. Footfall123 has helped us drive customers into our venue time and again.”