This article was featured in Digital Marketing Magazine, the online magazine for the modern marketer & digital industries.
Footfall123 is now trading as Coniq.
More than 1,000 employees working in Camberley town centre in Surrey have signed up to a new reward scheme which gives them access to exclusive deals in the area.
Industry Insider’, the free loyalty card launched by Collective Camberley – which manages the town’s Business Improvement District (BID) – is designed to help businesses attract, motivate, and retain staff whilst helping local businesses gather valuable insights into spending across local retail and leisure.
The technology behind the Industry Insider card scheme was developed by marketing platform provider Footfall123, and has been distributed among staff in every retail and leisure business located in Camberley town centre. Each card features a unique barcode which gives the user access to exclusive deals in a variety of businesses located within the Camberley BID area.
In addition to driving sales and providing workers with a reward for shopping locally, Collectively Camberley can analyse the data collected from the use of each Industry Insider card, in order to build a clearer picture of the demographics of workers in the town and their spending habits. This valuable insight can then be used to make business decisions which aim to positively impact Camberley’s commercial inhabitants.
Offers are wide-ranging and consist of popular eateries such as Alcatraz, Chiquito, and McDonald’s, with retail deals including Leightons Opticians and other independent shops. Offers can even be found in professional services from local providers such as Blue House Estate Agents or health and beauty salons.
Collectively Camberley’s operations and marketing manager Lucy Boazman commented: “We are thrilled with the take-up of the loyalty card scheme, which has exceeded our expectations, and we still have more cards to deliver so envisage the scheme will go from strength to strength. Local businesses love the fact they can offer their employees a unique benefit of working in the town centre, and in turn, have access to great customer insights which can help them in their overall marketing efforts, as they can access a wide range of customer information. It’s a great way for us to create something that benefits both businesses and their employees within the BID.”
Ben Chesser, founder of Footfall123, adds: “Loyalty card schemes are no longer just a general consumer perk but a great way for businesses to incentivise staff. There are multiple benefits for the user, the business, and the participating retailer so it really is a win-win situation. We understand the scheme is going very well in Camberley and we certainly hope that continues to be the case.”