The past year has seen the hospitality sector experiment with loyalty in a bid to get diners through the door. In one of the most competitive markets, it is hardly surprising that customer loyalty is now becoming a main focus for restaurant owners and managers. Restaurants are now more desperate than ever to turn one-time diners into loyal and returning diners.
Arguably the king of casual dining loyalty is the Nando’s loyalty scheme. Nando’s loyalty success has pushed many others of its kind to consider the idea of loyalty. Although the majority of restaurants in the UK still don’t offer a loyalty scheme, it is becoming an increasingly hot topic within the sector. So to help you decide whether it’s time to add loyalty on to your menu, we ask the ultimate question: do they actually work? Is it worth it? Here is an infographic with our findings: