Coniq is pleased to announce the launch of a new app based loyalty program for Covent Garden called The Pass. The new app went live on 15th June and is available for smartphone and tablet users to download and use ahead of visiting the iconic shopping district Covent Garden in central London.
Designed for today’s stylish, mobile-centric consumer, The Pass provides a true insider experience of the neighbourhood, unlocking exclusive rewards, offers and services, with 50 special offers already live across multiple outlets including Clinique, Dior, Oliver Sweeney, as well as restaurants including Joe Allen, LIMA Floral and Ladurée.
The app will also serve as an ‘all access guide’ to everything Covent Garden, including up-to-date information such as a map of the area, news on events, store openings and the chance to attend special previews at new stores.
The technology behind the program, developed in partnership with Coniq, links the offers available on the app with scanner technology installed at participating retailers and restaurants point of sale (POS) systems to measure not only the usage, but also the spend amount resulting from the offers and rewards redeemed.
This provides Capco (owners and stewards of the Covent Garden estate) and the participating retailers a unique level of insight into visitor behaviour and helps to ensure that the program is always delivering relevant content to shoppers.
Beverley Churchill, Creative Director of Capco Covent Garden said: “We’ve spent months developing The Pass to give visitors the ultimate ‘insider’ experience of Covent Garden. For the first time this new technology allows us to track customers’ favourite offers, so we can learn how Covent Garden visitors like to shop and dine.
Already the best brands across the district are taking part and more are continually joining. Londoners won’t find the carefully curated offers, services and benefits at any of their other London stores.”