So as the “H2 Conference Season,” draws to a close, we have found a moment of calm within the Christmas festivities to reflect on the great couple of months we have had… These included a visit to sunny Cannes for two presentations and to grab our ‘Open Stage Award’ at Mapic. We then jetted off to Berlin for the ICSC Retail Strategy and Trends conference to lead an asset management workshop, and then another presentation…phew! Here is a summary of some of the presentations. Stay tuned for more on the Asset Management workshop outcomes coming soon…

Mapic Presentation One: Tenant Engagement

Ben Chesser’s first presentation at Mapic was focused building better tenant engagement to maximise your shopping centre performance.

Over 50% of retail real estate C-levels stated that their top challenge in measuring marketing, developing a loyalty program and gaining data, stems from a lack of tenant engagement.

This session covered:

  • Actionable insight into how to engage different types of retailers
  • What new innovation to use and how to use it
  • Key management techniques
  • The right communication methods

You can see our top highlights of the presentation here:

Mapic Presentation Two: ROI from a loyalty Program

Our second Mapic presentation focused on What kind of ROI should you expect from a shopping centre loyalty program. 

This session looked at the best loyalty case studies across Europe, including Land Securities and Value Retail. The presentation’s key topics included: which loyalty mechanics work in different scenarios, engaging a variety of different tenants, large and small, creating a successful launch, optimising a program over time and what results you should expect.

If you want more from Ben and Coniq, why not check out our free Webinar on the Love Trinity Leeds loyalty program? It will tide you over till our next update!

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