The Broadway Bradford 2018 Student Lockdown is being powered for the first time by Coniq’s loyalty technology. The event has become a major attraction for the city, with thousands of students attending last year.
Students are an important part of the city community during their attendance at the university and colleges in Bradford and often students stay in the vicinity long after their studies are complete.
James Kundi, Marketing Manager, said, “The Lockdown is a fantastic way for the centre to introduce itself to new students and the fabulous brands the centre offers. The event was incredibly successful last year and the Coniq solution helps us use events as a great tool to build engagement with new customers and The Broadway Bradford brand.”
Sean Curtis, Chief Commercial Officer at Coniq, said “We have been working with The Broadway Bradford for several years and we are delighted to be working on such an innovative project. Using student events to grow your audience and engage new customers is the perfect way to create a valuable new customer segment that can then be served relevant, engaging content and offers throughout their time in Bradford”.